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Social Media and Content Executive - Luxury Brand

Location
London
Salary
£35,000 to £40,000
Job Type
Permanent
Posted
14 Sep 2022

Job Title:

Social Media & Content Executive

Job Category:

Executive

Department/Group:

Marketing

Travel Required:

Yes

Location:

London

Position Type:

Full time Permanent

Reports to:

Head of Marketing & PR

Marketing Manager

Job Description

Role

The purpose of this role is to facilitate the smooth running of the Marketing department for the brand in the UK, supporting the squad in the execution of the brand communications strategy across social media, community management and content creation.

Based at the brands offices at the in London, the candidate will have an entrepreneurial and can-do spirit with an eye for trends, up to the minute knowledge of and passion for both the social & digital environment and natural affinity with the Brand's universe. This role requires a unique blend of creative, technical, communication & project management skills.

Exemplary proficiency in navigating social media platforms, digital applications including photo apps, and skills in creative software is essential for this role, inc. photoshop and InDesign. Copywriting and organisation and communication skills as well as attention to detail are fundamental as this is a pivotal role, with both internal and external stakeholders.

Key Duties

Social Media, Community & Content

Working with the department head and manager, create and execute an on brand, industry leading, results driven social media and content strategy for UK.

Day to day management of local social media account/s (IG) including posting, respond to direct messages, follower updates or engagement with relevant ambassadors, influencers, brand groups, re-posting etc.

Timely content planning following our local & global activation calendar and launch plans, aligning with sales, retail and ecommerce.

Manage & coordinate all local asset creation including photographer briefing, photo shoots, talent sourcing, product, location and logistics. Campaign and asset development for local product launches and delivery of related visual content, working with managers.

Create, source and edit visual content including images, videos, graphics, GIFs, adapt for all channels both local and global. Ensuring usage rights at all times.

Develop engaging and game changing content with brand partners, ambassadors and collaborators, including campaign brief, alignment, and internal and external sign off.

Oversee content creation at brand events, launches and activities in the UK.

With an eye for detail, ensure consistency across content and assets - brand look, tone and feel are aligned with our global brand messaging and aesthetic. Develop and communicate brand guidelines to 3rd parties, retailers and boutiques as required.

Constantly innovate and create new ideas and initiatives to engage and grow our community/s, driving customer acquisition and engagement across key metrics.

Assist in identification of new influencer, talents, and profiles for UGC. Agree & develop brief, asset approval and monitor activity and reporting with PR. Align content and campaign planning.

Working with retailers and boutiques to ensure best practice across social media accounts.

Maintain content database including image bank, contracts, usage rights or credits.

Distribute assets internally to headquarters and with brand partners, retailers and stakeholders.

Report on the results of each content marketing initiative and all local platforms. Review analytics of key including follower growth, engagement, web traffic, footfall, and sales and social listening.

Keep abreast of developments in social media, digital content marketing as well as industry & consumer trends and report findings internally.

Administration:

Assist in the preparation and design of local branded materials including newsletters, menus etc.

Prepare and distribute supporting materials for management to a very high-level including presentation materials and reports for board level.

Support with development of on-stage visual presentations and graphics, working with management.

Carry out research projects and report findings internally.

Build and improve systems and follow set processes for routine work.

Monitor & track owned budgets and invoices.

Maintain contracts and usage rights, ensuring all requirements are always met.

Ensure department assets are catalogued and organised in an efficient manner.

Key Internal Relationships:

PR / Marketing

Retail

Ecommerce

Sales

Accounts

Switzerland Headquarters

Key External Relationships:

Appointed agencies and suppliers

UK Community

Brand Sponsors & Partners

UK Influencers

Local brand Ambassadors

Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Office Angels. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

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Details

  • Job Reference: 711526701-2
  • Date Posted: 14 September 2022
  • Recruiter: Office Angels
    Office Angels
  • Location: London
  • Salary: £35,000 to £40,000
  • Sector: Sales & Marketing
  • Job Type: Permanent