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Marketing Manager

South East
Job Type
14 Sep 2022

Newland House School are looking for an experienced Marketing Manager to play an active role in promoting our excellent private school and increasing our reach and visibility.

Marketing ManagerTwickenham, TW1 4TQFull Time, Permanent£35,000 p.a. FTE depending on experience and pro-rata based on contractual termsFlexible working will be considered with part-time and/or term time as optionsClosing date: 27th September

For over 120 years Newland House School, as a successful, flourishing co-educational independent day school for children from 4 to 13 years has been providing a compassionate, compelling and distinctive style of preparatory education. We foster independence and provide our students with a firm foundation and an environment in which they can learn through creativity and become passionate about the things around them.

During our Inspection this summer, the ISI found that 'the achievement of pupils, including their academic development' and 'the personal development of all pupils' were 'excellent', which is the highest grade that can be obtained.

Currently, we are seeking a Marketing Manager to conceive innovative and effective marketing strategies to promote our school. The main duties will be to increase the reach and impact of School's profile and visibility through the delivery of high quality and influential communications and marketing. The postholder will be responsible for designing, developing and implementing a marketing strategy, which raises the profile of the School brand. You will work with an assistant who will be developing our social media profile.

Key Responsibilities:

  • You will be expected to play an active, hands-on role in delivery of the strategy and will be comfortable working at strategic and operational levels
  • Provide expert advice and guidance to the SLT on developing the school brand and provide strategies to increase pupil numbers where required
  • Manage relationships and contracts with a variety of external service providers, including website providers, PR agencies, and local and national media contacts
  • Support the school's vision by developing and delivering a marketing and community engagement plan to promote, communicate and connect the school to prospective parents, the local and wider community, local and national organisations, charities and the industry sector.
  • Seek opportunities to develop the school's relationship within the local community and nationally through the creation and delivery of a Community Partnership Programme which identifies the objectives and actions necessary to deliver our public benefit contribution and demonstrate our social responsibility
  • Manage the marketing budget carefully and identify best return on investments and especially evaluate value of print advertising versus use of digital platforms
  • Work with Head of Admissions to implement recruitment campaigns to drive awareness at key points in the pupil recruitment cycle and support admissions events including open mornings, induction events, workshops and communications when required
  • Investigate and understand our competitors' strengths, weaknesses and marketing strategies
  • Monitor both online and offline media, maximising opportunities for positive PR

Skills, Experience and Qualifications:

  • Significant middle or senior management experience
  • Proven marketing experience with a variety of stakeholders
  • Educated to degree level and/or hold relevant professional qualifications
  • Commitment to CPD
  • Experience in digital marketing
  • Strong and effectively leadership skills
  • Highly skilled project management skills
  • Excellent social, communication and presentation skills
  • Ability to plan ahead and work to the highest standards
  • Good IT skills with experience in marketing, design and communications being essential
  • Proven ability to work as part of a team
  • High level of organisational and time-keeping skills


  • Free lunches
  • Free tea and coffee
  • Cycle to work scheme
  • Childcare vouchers
  • Generous non-contributory pension
  • Continued professional development
  • Generous holiday package and family friendly policies
  • Positive working environment within a friendly and supportive independent school

How to apply for the role:

If you have the skills and experience required for this position, click "apply" today and check your inbox for an email providing more information on how to tailor your application.

You must be authorised to work in the UK. No agencies please.Newland House School is committed to safeguarding and promoting the welfare of children, and young people and expects all staff and volunteers to share this commitment. Applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS).Private Education, Marketing, Marketing Director, Education Marketing, Online Marketing, Digital Marketing

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  • Job Reference: 711526891-2
  • Date Posted: 14 September 2022
  • Recruiter: Newland House School
    Newland House School
  • Location: South East
  • Salary: ¬£35,000
  • Sector: Sales & Marketing
  • Job Type: Permanent