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Marketing Director

Location
Newton, Massachusetts
Posted
29 Jul 2022

Company Profile:

Beacon Wellness Brands (formerly Clio) is a high growth sexual wellness, beauty and personal care company headquartered in Newton, MA. The company has leading market positions in its respective categories and owns the #1 sexual wellness devices brand in U.S. retail. BWB has distribution at nearly all major food, drug, and mass retailers and a growing e-commerce business. The company owns three main best-in-class brands and operates with a focus on quality, innovation, and speed-to-market. The business was founded in 2001. In 2021, private equity firm Yellow Wood Partners invested in Clio as it's foundational investment in a sexual wellness platform - thus the formation of Beacon Wellness Brands.  


Position Description:

The Director of Marketing plans, controls and directs all marketing activities for BWB to maintain and improve the strategic and tactical objectives of the company. The Director of Marketing will create and implement the go to market approach while aligning with key retailer objectives in an omni-channel distribution environment. Finally, this role will own brand positioning and contribute to a multi-year-year strategic outlook, as well as manage, train and develop a team of direct reports.


Primary Responsibilities:

 

Lead, plan, and implement launch of global programs for all omni-channel distribution channels and diverse geographies, including: 

  • New Product Development
  • Merchandising
  • PR, influencer and social media strategy
  • eCommerce planning, marketing, promotion, etc.
  • Traditional and partnership marketing
  • Media support; and
  • Retailer marketing programs


Set and achieve annual KPIs to improve brand health metrics through development of robust consumer engagement strategy and plans by:

  • Creating traditional/digital marketing strategy and campaigns, from concept to execution, including agency, vendor management, social media and PR/influencer plans
  • Implementing an integrated consumer brand experience by leading global marketing strategies
  • Providing guidance and oversight on brand asset usage, messaging and overall proper portrayal to international business leads and trusted partners


Own and grow global brand hierarchy & positioning, delivering a cohesive brand experience by:

  • Developing all brand hierarchy elements, evaluating for relevance and updating as necessary
  • Creating persuasive consumer stories for all brands
  • Designing the communication strategy for the portfolio (imagery, digital, point of sale) consistent with the brand's identity


Act as a subject matter expert by:

  • Monitoring industry trends, competitive landscape, social media, and experiential landscape to inform all existing materials and/or inspire the development of new materials and experiences
  • Maintaining current knowledge of category level market performance
  • Participating in buyer sales meetings as subject matter expert as needed
  • Possessing a deep level understanding of consumer behavioral insights and their correlation to current brand performance and future strategic planning

 

 

Manage budget successfully and accurately by:

  • Developing, managing, and executing the annual brands budget
  • Working with finance to reconcile marketing budgets


Lead team by:

  • Managing and coaching direct reports on a daily basis to ensure alignment on strategic focus, scheduling and information accuracy
  • Keeping team informed, updated and motivated about vision and changes in direction


Primary Requirements:


Professional Attributes:

  • 5-7 years of proven success in product marketing and/or brand management
  • 2-3 years at a marketing management level (or equivalent, leading a team)
  • Demonstrated success leading (or participating in) a brand and cross functional teams with a high degree of autonomy
  • Keen understanding of marketing and financial fundamentals and strong ability to implement against these fundamentals 
  • Experience in brand strategy, consumer & customer insights, budget management and P&L exposure
  • Consumer products generally and/or personal care experience specifically is preferred but not required
  • Experience with mass and specialty retailers strongly preferred but not required
  • Bachelor's degree


Personal Attributes:

  • Ability to develop and implement strategy, with a bias for implementation and activation and comfort with getting hands dirty
  • Positive, energetic and hands on leader, team-builder and player-coach with a strong business acumen and a sense of urgency to achieve results
  • Inquisitive individual who has a history of seeking out best practices and successfully assimilating them into his/her organization
  • Invokes trust, collaboration, shared accountability, and continuous improvement with the ability to quickly develop trust and loyalty at all levels in the organization and with external constituents


Please apply through LinkedIn only (do not contact the Company directly)...and please no recruiters, agencies or other third-parties.

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Details

  • Job Reference: 671168614-2
  • Date Posted: 29 July 2022
  • Recruiter: Clio
  • Location: Newton, Massachusetts
  • Salary: On Application