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Marketing Channel Strategist (REMOTE OPPORTUNITY)

Salem, Oregon
Job Type
14 Jul 2022
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Marketing Channel Strategist acts as an advocate for marketing to the channels as it relates to centralized decisioning. This position gathers, consolidates, and provides input/direction on business needs, program requirements, and marketing strategies to the Decisioning Program leadership team.

Primary Responsibilities
  • Grows and evolves in understanding of channels and channel business objectives and serves as partner and advocate
  • Assists in the development of channel strategies and marketing tactics, including one-to-one personalization and customer journeys
  • Partners and effectively collaborates with key program stakeholders (Marketing, Marketing Technology) and channel constituents (Channel Owner, Channel Leads, Channel Subject Matter Experts) in identification, documentation and implementation of key Decisioning Program capabilities and marketing strategies into channels (including but not limited to channels, teller, interactive voice response, contact center, platform, automated teller machines/video teller machines, digital, and emerging channels)
  • Articulates and advocates for Decisioning Program development needs and works with partners to ensure implementation and communication plans are in place for capabilities and strategies
  • Assists in regular reviews and solicitation of feedback on the customer and banker experience with the Decisioning Program
  • Reviews, prioritizes, and recommends features, functions, and process improvement needs to Decisioning Program leadership team on behalf of the channels
  • Assists in the development of requirements, dependencies, and operational needs of all relevant roles, functions, and capabilities within channels
  • Grows and evolves in understanding of Marketing performance and analytics and adapt channel marketing strategies based on performance metrics
  • Assists in the definition, implementation, and delivery of Decisioning Program success metrics and insights on behalf of the channels; tracks performance against goals and budget
  • Assists in development of test-and-learn strategies as appropriate to test new opportunities or to evaluate value of marketing strategies
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

  • Bachelor's degree in a related field
  • Five (5) years of experience in marketing, banking or sales
  • Working knowledge of outbound, inbound, and digital marketing tools, technologies, and strategies
  • Master of Business Administration (MBA) or relevant Post Graduate Degree
Skills and Competencies
  • Ability to consume, synthesize, and present key data-driven insights related to outcomes of marketing technology initiatives
  • Ability to develop plans which are data and research driven, founded in strong assumptions, and which have a positive return on investment
  • Ability to research, analyze data, and derive facts
  • Extensive planning skills: ability to manage multiple initiatives, planning the details while seeing, and working toward the big picture
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
  • Strong verbal, written communication, and organizational skills
  • Strong work ethic and self-motivation
This position may be filled at a higher level depending on the candidates qualifications and relevant experience.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the national range and level of the position.

Job Range Target:


$57,502.50 USD


$94,030.00 USD

Incentive Pay Plans:

This job is not incentive eligible.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits, please click or copy the link below to your browser.

Location Details

Regions Center - Birmingham


Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

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  • Job Reference: 658165609-2
  • Date Posted: 14 July 2022
  • Recruiter: REGIONS BANK
  • Location: Salem, Oregon
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent