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Marketing Automation - Vice President - Commercial Banking

Chicago, Illinois
Job Type
29 Jul 2022
Job Summary:

The Commercial Banking Digital Marketing team is hiring a Marketing Automation Vice President to join its Marketing Automation function. We're seeking a professional to develop and deliver a strategic lead generation program, driving qualified leads into the sales pipeline. The candidate must have experience specific to campaign creation, execution, demand generation, lead-nurturing campaigns and translating business objectives into successful multi-channel programs.

  • Manage and execute strategies for lead and demand generation campaigns
  • Experience with lead scoring, email templates, nurture programs, email preference management and data hygiene
  • Experience understanding integration points between two platforms and troubleshooting/applying workarounds if necessary
  • Assist with onboarding and training of new Automation Platform connecting with CRM
  • Collaborate with key stakeholders across Business Management, Marketing and Technology
  • Serve as strategic partner for marketing automation programs; collaborate with key stakeholders in sales, marketing, and business development to conceptualize campaign strategy, requirements, and design
  • Manage integrated marketing campaigns across email, web, and social channels
  • Continuously monitor and improve programs by reporting on KPIs and share results with key stakeholders on opportunities to improve and scale campaigns
  • Ensure compliance to regulatory requirements and controls such as CAN-SPAM, CASL, GDPR etc.
  • Complete daily tasks using team's project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets

  • 5-7 years' work experience with Salesforce and Marketo
  • 5-7 years' work experience in a digital marketing function
  • Bachelor's degree in Marketing, Advertising, or related discipline
  • Marketing automation certification preferred but not required
  • Demonstrated knowledge of digital marketing strategies and tactics, preferably in a B2B environment
  • Ability to work in a highly regulated, fast-paced, and matrixed environment
  • Must be flexible and able to reprioritize depending on business needs
  • Excellent listener, strategic thinker, and problem solver
  • Superior written and verbal communication skills; strong attention to detail
  • Technical skills needed: database management, CSS, basic HTML, marketing automation, Excel, PowerPoint, project management/collaboration tools (E.g. WorkFront)

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

Equal Opportunity Employer/Disability/Veterans
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  • Job Reference: 671157823-2
  • Date Posted: 29 July 2022
  • Recruiter: JPMorgan Chase Bank, N.A.
  • Location: Chicago, Illinois
  • Salary: On Application
  • Sector: Executive Positions
  • Job Type: Permanent