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Marketing Automation Associate

Location
Chelsea, Massachusetts
Posted
29 Jul 2022

Incredible opportunity to join a dynamic, growing Marketing team in supporting a range of marketing efforts in rapidly expanding organization. The Marketing Automation Specialist is responsible for assisting the Integrated Marketing Specialist with email marketing campaigns and programs in support of commercial and retail product sales. Overall functional responsibilities include the execution and analysis of automated Marketo email campaigns to ensure campaigns effectively engage, educate, acquire, and nurture members. This is a highly interactive, hands-on position that interacts with multiple departments, levels of management and vendors.

Collaborate with Marketing and Strategic Intelligence to coordinate automated marketing programs and campaigns within the Marketo marketing system. Maintain technical knowledge by attending vendor workshops/training, reviewing professional publications and participating in other activities as appropriate.

Responsibilities:

  • Manage the daily upkeep of the Marketo system. Administer the setup of email marketing initiatives, including data management and content development in Marketo. Collaborate with Communications & Design Coordinator and Digital Media Specialist to create campaign landing pages and templates that optimize conversion rates. Ensure overall compliance of creative material to Metro's brand standards.
  • Create and schedule reports and deliver data metrics for all Marketo campaigns including monthly email performance reports. Deliver insights and observations relative to campaign performance to evolve Metro's brand and optimize campaigns to maximize product sales and ROI.
  • Assist with the execution and analysis of A/B testing to define enhancements to productivity, conversion rates, sales growth and campaign ROI. Prepare recommendations on high performing and underperforming activities relating to campaign performance.

Qualifications

We seek a team player and self-starter who has the ability to identify problems, elaborate on the issues and develop a course of action(s) to be taken. Depending upon the scope of resolution, this person can either work with management's direction to implement or can be given the freedom to work independently on a resolution.

Education and Experience

  • Bachelor's degree in marketing, communications, business intelligence/marketing analytics or related field;
  • Minimum of 1-3 years of experience working in a marketing automation platform/CRM environment;
  • Marketo-specific experience strongly preferred;
  • Financial Institution experience preferred but not required.

Skills/Knowledge/Certifications

  • Marketo Certification is preferred but not required.
  • Excellent computer skills and experience with Microsoft Office Suite (Excel, Word, Power Point) and Adobe Creative Suite.
  • Familiarity with Content Management Systems (CMS), HTML, CSS.
  • Excellent communication skills, both verbal and written, with ability to think creatively to execute design and copywriting tasks as necessary.
  • Well organized and detail oriented.
  • The ability to work in a deadline driven environment with multiple priorities running simultaneously.

Please note: As a condition of employment, this job will require employees to be fully vaccinated for COVID-19. Accordingly, new hires must show proof of COVID-19 vaccination. If you need an accommodation of any kind, including related to this job requirement, please discuss with Human Resources.

Why Join our team:

  • Comprehensive Benefits
  • Health, Dental, and Vision coverage for employees working minimum of 20 hours/week; Metro provides assistance toward premiums and copays
  • Eligibility for annual cash bonus program and annual deferred/vesting bonus program
  • 401(k) with matching plan and Safe Harbor Plan - allowing every employee to save for retirement
  • Wellness Incentives; Employee Assistance Program; Flexible Spending Account; Prescription Drug program and range of voluntary benefits (LTD, STD, AD&D); Discounts on Pet Insurance
  • Strong growth opportunities - attain your long-term career goals at Metro.
  • Individual Development Plans
  • Position-related or job-related tuition assistance (1 year eligibility)
  • Superb in-house training programs
  • Growing, dynamic environment with a strong culture and exceptional team of co-workers
  • Hybrid Work agreement in place for Back Office roles which requires minimum of 2 days/week on-site in Chelsea following an initial 30-day on-site onboarding requirement.

About Metro Credit Union: As the largest state-chartered Credit Union in Massachusetts, our focus has always been helping local people, businesses and non-profit organizations reach their goals. Our perspective is unique because it is local and hyper-focused on the specific needs of our local communities. We are a high performing, financially sound, not-for-profit, financial cooperative, owned by and operated for our Members. Our commitment is to provide quality banking solutions that support the economic vitality of the individuals and businesses within the markets we serve. This commitment strengthens local communities, creating a positive impact on people's lives.

This is an exciting time to join our organization - Apply Today to learn more!

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Details

  • Job Reference: 671164488-2
  • Date Posted: 29 July 2022
  • Recruiter: Metro Credit Union
  • Location: Chelsea, Massachusetts
  • Salary: On Application